LOVE Belier

The company, founded and run by Daniel Dubreuil, specializes in the design and handcrafted manufacture of rescue and safety equipment for firefighters, police officers, and ambulance services, primarily for the City of Sherbrooke. A passionate outdoorsman, Daniel started LOVE Bélier by producing climbing equipment. Twenty years before creating LOVE Bélier, he founded Sauvetage Tout-terrain, a non-profit rescue company to meet rescue needs in remote areas. At that time, Daniel was already creating most of his own rescue equipment. He then decided to use his technical expertise to help others. For the past 30 years, the workshop has been custom-producing a wide range of equipment: uniforms, emergency kits, specialized belts, adapted clothing, and accessories to meet specific needs, including impact-resistant and fireproof clothing.

The company's philosophy is based on innovation, technical problem-solving, and customized manufacturing. Driven by both passion and his personal experience with disability, the founder specializes in creating solutions not found in the traditional market, offering innovative products where standardization fails. Clients appreciate the company's ability to develop equipment tailored to the specific needs of emergency responders, with a focus on safety and efficiency.

Look. Originality. Variety. Equipment.

The images below show us where it all began...